A short film collaboration with Margaret Howell to celebrate the 50th anniversary of her design practice. MH50 looks at images and items from Margaret's personal and professional archive to identify key ideas and influences that have shaped her career as a designer.
The influence of Margaret’s early life, her parents, school life, a connection to the landscape and outdoor life can be seen through aspects of her design and in the way she has chosen to represent it. Her art school training in drawing and a particular way of looking at the world becomes apparent when she speaks about her approach. This can be seen in her drawings and the photographic campaigns where she has kept a large degree of realism and functionality in the portrayal of the clothes that has become a signature of the company.
The film was part of an exhibition MH50 – 50 Years of Design to be shown in Margaret Howell stores in the UK, Europe and Japan during 2020/21.
View the film here: https://www.margarethowell.co.uk/mh50-film
An accompanying short film, Affinities was made for the displays in Japan. The film attempts to show the affinity Margaret feels for certain aspects of life in Japan. It includes personal photographs and objects that have appealed to Margaret on her many visits to Japan, from 1983 onwards.
View the film here: https://www.margarethowell.co.uk/affinities-50-years-of-design